About the Founder

Matteo Cristofaro

Minimum spend. Maximum impact. As your PPC and social media strategist, I can make sure that the money you’re spending on ads is being spent well, driving more traffic to you at your best possible cost.

About Matteo >

Your goal might be to maximize brand engagement. It might be to drive traffic.

Whatever you’re looking for, you need a top-tier social media manager who respects small business.

Hi! I’m Matteo Cristofaro, and I’m eager to be an extension of your business, your fractional social media manager, and someone who’s excited to be helping you move toward your win.

Maybe you’re looking for someone who’s constantly monitoring changes in ad trends and internal analytics, someone who understands and can optimize ad spend. Maybe you’re seeking someone who’s thorough about delivering PPC campaigns to the most relevant and effective networks, analyzing, monitoring, reviewing and assessing all the time, while you’re busy managing your business.

That’s me!

I’ll do all of the above, collaborating with you to ensure the most effective and impactful alignment between paid activity and the overall marketing objectives.


Because for me, it’s not just about clicks and dollars and business. As a graduate of commerce and a fellow entrepreneur, I’m fascinated by those who believe the phrase “it’s just business.”

Because for me, it’s never just business.

I’ve found the most effective businesses are those built by people for people, and it’s the philosophy I go by, and what is ensuring the satisfaction of the customers I’m already privileged to have. It’s getting to know you, your vision, your mission, your goals and your passions – and when I truly know those things, I can truly serve you.

So no, it’s never just business.

It’s about people. It’s about passion. It’s about perseverance.

For me, it happens to be about all those things – and Pay Per Click.

(And of course, the ever-important social!)

You’ve got a great product. And you’ve got even better service. But how do you bring traffic to your physical or digital doors?

Integrating a social media marketing component to reach customers and grow your brand is your next step.

We get it. It’s hard to keep up. There’s Facebook/Meta. Instagram. Twitter. LinkedIn. And there’s Youtube, Snapchat, TikTok, and Pinterest. How do you manage all of that, and your business at the same time?

Fortunately, Basso Social was founded with you — the small business owner who’s juggled almost everything alone so far — in mind. We’ll develop and implement strategies that merges perfectly with your mission, vision, and values, and work alongside you toward social media success.

At Basso Social, we’ll create personalized, customized campaigns tailored just for you to stand out in your industry. We’ll maximize each dollar you spend, opening the pathways for more clients to find you, so you can spend your time taking care of them.

Our Services >